Responsive... Reliable... Rewarding

Effective design & print to improve your marketing materials

How do you choose a design company?

Today image is crucial and every modern business needs to use talented creative design to respond to their marketing and other communications needs. Choosing a designer needn’t be a lottery and there are some key things to look for.

Responsiveness

A responsive design company is one that operates efficiently and effectively to produce quality results within your timescale and budget. It is wise to choose a design company that is capable of managing your entire project in-house, from design to completion.

So how do you know if a designer is capable of producing an efficient response? The main clue is their breadth and depth of client experience. Always research their client history to ensure they have the appropriate expertise to satisfy your objectives. A company that has already worked in your sector, or produced the kind of materials you need, will understand the issues involved and will not have a learning curve to climb.

However, an efficient response is of no use if the result is not effective. To achieve an effective design it is important for the designer to know the business they are representing and the aims and objectives of their project. Choose a design company who are willing to operate as an integral part of your team, so that they understand your business.

At PNDesign we work with many clients on this basis. Typical is Gareth Whitaker, commissioning design work for Broxtowe Borough Council, who says “PNDesign have taken the time to know the work we do here, and have a good understanding of the type of designs we require. This is reflected in the quality of work we receive, and I would definitely recommend their services.”

Reliability

A reliable design team will always deliver on their promises, and consistently produce work of a high standard. In business timing is crucial and your chosen design firm must have a proven track record of managing projects efficiently and effectively.

Find out about the breadth and depth of the design firm’s client history. A good indication of reliability is long-standing clients who have been satisfied with the work completed and have contracted further projects. Quality design firms will carry out regular evaluations and the client comments should be available for you to view.

Secondly, it is essential that you select a design team who have the capacity to deliver consistently good results. It is wise to find a firm who have the core design skills in house, using permanent staff rather than outsourcing to freelancers. Your chosen firm should have the experience to make realistic commitments so that you are both clear of the objectives and demands of the project.

At PNDesign we have worked with many clients on a long-term basis. Typical is Robert Dale, commissioning design work for Enterprise Inns who says “PNDesign consistently produce high quality work on time, every time, despite some challenging timescales. They’re also very approachable and helpful and are a real part of the team!”

Rewarding

The two main components that make up a rewarding design experience are the effectiveness and quality of the end result, and your relationship with the design firm throughout the process. It is wise to choose a firm who are keen to work as an integral part of your management team, so that they can understand your company objectives and can effectively interpret the design brief.

Research the capabilities of a design firm by looking at as much of their work as possible. Consider how their designs communicate the subject content to the target audience. A design firm with an extensive portfolio of successful projects is likely to be able to provide you with designs that meet your needs.

A rewarding relationship with a design firm that leads to a successful result is dependent upon effective communication. Examine feedback from previous clients, and select a firm that you find are open and approachable. A quality firm will work with you to develop a design without resorting to jargon, and will be readily available to provide assistance and answer any queries you may have.

At PNDesign we work with many clients in this way. Typical is David Heaton, commissioning design work for Audio Synthesis who says “The design service we received from PNDesign could not have been more professional. They carefully interpreted our requirements and developed them into an exquisite and effective design which easily satisfied our very high expectations.”

For further information and examples of our work,
visit the Portfolio section of this website our call us
today on 0115 922 0017.